A critical examination of consumer behavior in nigerian. Akpanenua 1999 declared that the consumer entity in nigeria is hapless, hopeless and helpless. Cpc is the only agency with the sole mission of providing succour to the demand side of the economy. A critical examination of consumer behavior in nigerian mobile phone market. We are already consuming resources at an alarming rate and quicker than our planet is able to replenish. Ogechukwu, ayozie daniel 20 consumerism the shame of marketing in nigeria challenges to corporate practices. Consumer satisfaction should be the point of focus of all sellers, producers and. Consumerism, the common good and the human condition feature article. This paper, therefore, carries out a comparative study of the legal framework for ecommerce and consumer protection in malaysia and nigeria respectively. The economy shifted into a higher gear in the final quarter of last year, with annual gdp growth accelerating from 2. This page provides nigeria consumer price index cpi actual values, historical data.
Nigeria s organised fast food industry is currently estimated at n250 billion according to the association of fast food confectioners of nigeria affcon and has grown at an annual rate of 10% over the years. Jul 22, 2016 the modern society of consumerism and rampant development is destroying our world. The production and selling of goods judge the economy. Consumption, in this view, is like happiness itself. Overages, the country has been held hostage in shackles and coffin of corruption in nigeria and its adverse effect on the countrymen and women, it is no longer that new corruption has become a household menace that erupts from public office holders to the floor of common man in the room, how it happens, the forms it. This paper discusses the historical origin of consumerism, the causes, the factors contributing to the rise in nigeria, its growing importance and the various measures that the government, individuals, organizations, journalists, and the marketers specific measures to react to increasing consumerism in nigeria. Despite its growth rate, only a few qsrs thrive while consumer trends in nigeria s quick service restaurants industry. The tempo of consumerism in nigeria is still very low because of low level of literacy, the seller. This chapter provides an insight into why green marketing gm and sustainable consumption sc of green products are subject of research and discussion in. A survey of the nigerian middle class fastest billion. Consumerism, business practices and government regulations.
Nigeria based telecom companies yearly generate revenues that surpass their returns in other countries due to their growing number of subscribers. Empowered consumerism is a new business platform, innovative plan, upgraded benefits, and more exciting products. The nigerian retail report 20142015 10 nigeria s economy is one of the most promising on the african continent. Consumerism the shame of marketing in nigeria challenges to. Pdf newspaper coverage of consumerism in nigeria a study of. Such individualist rendition of causation often informs similarly narrow behaviour change interventions, which are limited in effectiveness. Mar 08, 2020 empowered consumerism is all about newly platform of upgraded and innovative platform marketing plan of aim global started in february 2020.
Consumerism, the nigeria experience semantic scholar. Abstract the intent of this paper is to inform fcs professional reflection about how to approach practice around the issue of individual consumer behaviour and the conditions of the shared. Optimization of physical distribution of consumer goods in nigeria. Consumerism is a social and economic order that encourages an acquisition of goods and services in everincreasing amounts. Regulatory implications for merger transactions in nigeria. Consumer rights, consumer protection and public policy in. Perspectives on consumerism and consumer protection act in nigeria this study focuses on the issues and challenges relating to consumerism and consumer protection in nigeria, with particular attention to the consumer protection council cpc act 2004. The study was an exploration of consumerism, business practices and government regulations to assess their impact on the socio economic.
With a rising consumer class, many multinational companies are using this as an opportunity to meet the needs of the growing consumer class with consumer packaged goods cpg. Optimization of physical distribution of consumer goods in. To make sure that all relevant information positive or negative which will help the consumer to form. Consumerism as practiced in other nations developing and developed has the tendency of. It concludes by looking at the future of consumerism in nigeria and what actions. Consumer spending in nigeria increased to 12193023. Sustainable consumption and green marketing in developing. Causes, types, effects, and solutions to corruption in nigeria. The fastmoving consumer goods fmcg sector represents one of the largest industries worldwide. A study of consumers in enugu state, nigeria international journal.
In response to this new wave in technology, nigeria government under president olusegun obasanjo granted license to telecommunication operators in 1999. This research made use of quantitative written questionnaires that was administered to users of different ecommerce platforms in lagos, nigeria, results were analyzed using spss and. Incorrect documentation and slow response by the sales team are often an unrecognised source of illwill between buyers and sellers. Pdf consumerism, business practices and government. In recent times, there has been an increase in awareness of. Renaissance capital a survey of the nigerian middle class 26 september 2011 nigeria. To make sure that all relevant information positive or negative which will help the consumer to form a good judgment or to evaluate they product and decide whether.
Emerging transactional sex literature in nigeria strongly suggests that consumerism drives female undergraduate students transactional sex. Consumerism, consumer rights, marketing, servicom, consumer laws, consumer movements. Corruption in nigeria causes, types, effects, and solutions. In the present economic and social scenario, the subject of consumer protection is very. Nigeria consumer goods and retail analysis and data from. Pdf legal framework for ecommerce transactions and. Nigeria s population was most recently estimated at 198 million people, which is close to 3 times the size of south africas population and is the largest population in africa. The nigerian retail report 20142015 business news nigeria. Nigeria as a thirdworld country has had consumerism more in the form of government legislation and enforcement than organized consumer associations. Department of marketing, university of calabar, calabar, nigeria. Most nigerian consumers are unaware of their consumer rights. Jul 02, 2009 consumerism is becoming the hallmark of most world economies. Consumerism, consumer protection, unethical practices, consumer exploitation, legal redress. In the west, it is a common phenomenon, but now even developing countries in the world are resorting to it.
With high corn petition in the business world, manufacturers, marketers and service providers have been known to engage in several unethical, exploitative and misleading practices in their attempts to bedt competition, make profit and stay on in business. Ekerete department of business administration, faculty of management sciences, rivers state university of science and technology abstract the study examines the extent to which cultural elements affect the opera. Consumer price index cpi in nigeria increased to 315. Nigeria consumer price index cpi 19952020 data 2021. Consumer lifestyles in nigeria market research report. Consumer protection council act chapter c25 decree no 66 of 1992 laws of the federation of nigeria 23rd day of november 1992 the federal military government hereby decrees as follows. A case in hand is where consumers empowerment organization of nigeria ceon and the united consumers association of nigeria ucan, demanded the sum of n1. Legal framework for consumer protection in nigeria. Sustainable consumption and green marketing in developing countries. The objectives of this paper include i to xray the ideals of the marketing concept and find out if nigerian food and drug manufacturers and sellers marketers. Marketing as a profession and an academic discipline has undergone a rebirth which has made its principles more embracing and positive in its everyday application in.
Industrialization in many countries of the world as made possible by advanced technologies, especially in the manufacturing, communication and transportation sectors, has. Newspaper coverage of consumerism in nigeria a study of businessday newspaper presentation pdf available may 2019 with 65 reads how we measure reads. Nigeria consumption economic growth quickens to over fouryear high in q4 2019. For about a century, the british colonial masters took full control of the. Part i establishment of consumer protection council etc. Africas consumer market potential brookings institution. Pdf perspectives on consumerism and consumer protection. Consumerism in nigeria journal of research in national. On a roll from demanding an apology from sony for insinsuating the country was a haven for scams, nigeria is demanding an apology from the makers of district 9 for portraying nigeria as full of. Consumerism consumer movement and protests on the marketing of food and drug by nigerian marketers. Consumerism in nigeria the role of nafdac and apon with abstract, chapter 15, references and questionnaire. Africans increasing taste for trendy fashion is also attracting global international brands to the urban centres.
The idea of consumer protectionism otherwise referred to as consumerism is historically linked with the efforts of producers and local authorities in setting standards for their transactional purposes. Journal of family and consumer sciences, 99 3, 1522. Pdf energy consumption and nigerian economic growth. The work is an evaluation of consumerism activities in nigeria with specific interest in the food and drink industries. In this research we examined the existence and the level of activity of consumerism in nigeria using extant literature, and discovered that unlike what entails in the developed world, consumerism in nigeria is still at its infancy, with the government and the civil society not doing enough to grow it to maturity. The widespread lack of awareness, coupled with other factors in favour of the. Perspectives on consumerism and consumer protection act in nigeria 1. Other regulators also provide some limited support to the consumer but their focus is on the growth of their various sectors. The essence of any company in the market place is the satisfaction of the needs and wants of target. Nigerian president muhammadu buharis senior special assistant on media and publicity, garba shehu, recently expressed his own alternative facts, when he stated that nigeria just achieved the record of the second largest producer of rice in the world.
Thirtyseven years after the first consumer protection agency was established, cases of consumer rights abuse are still preponderant. Purchase the consumer lifestyles in nigeria consumer lifestyle report as part of our economies and consumers market research for july 2016. Evidences from available literature indicate that consumerism in. The federal competition and consumer protection act 2019.
Perspectives on consumerism and consumer protection act in. According to mckinsey global institute, nigeria is expected to remain africas single largest consumer market, controlling 15 percent of overall growth in consumer spending by 2025. Consumerism and its influence on food and drug marketing in nigeria kehinde oladele joseph abstract consumer satisfaction should be the point of focus of all sellers, producers and manufacturers when performing their business activities. It takes a look at the precolonial marketing practices of the nationstates and kingdoms and the development or otherwise of marketing during the era of colonialism in nigeria. Lagos alone houses an estimated 21 million people and is africas largest city by population. One view is that this is simply a question of human nature. Also labelled the consumer packaged goods cpg sector, it is mainly.
With the industrial revolution, but particularly in the 20th century, mass production led to overproductionthe supply of goods would grow beyond consumer demand, and so manufacturers turned to planned obsolescence and advertising to manipulate consumer spending. Consumerism in nigeria the role of nafdac and apocn abstract i embanked upon this study because of the increasing need to protect the interest of all consumers in nigeria with the specific focus on the role of national agency for food and drugs administration and control and the advertising practitioners council of nigeria. There is the economic context of consumerism in the. The impact of colonialism on the development of marketi 1 issn 20550219print, issn 20550227online ng in nigeria. The adoption of mobile phones in most part of the world has been exceptionally rapid over the last three decades. Consumerism, consumer rights, marketing, servicom, consumer laws, consumer.
Consumerism is simply seen as a social movement seeking to augment the rights and power of buyers in relation to seller kotler, 2009. Pdf newspaper coverage of consumerism in nigeria a study. Mass media displays information about consumerism and make people aware so as to prevent exploitation of consumers and also prevent any unhealthy issues that might occur due to. To present a more rigorous account of influences on transactional sex. Aug 06, 2012 perspectives on consumerism and consumer protection act in nigeria 1. Aim global empowered consumerism alliance in motion global. Consumerism refers to the consumption of goods at a higher rate. People also have to be motivated to want everhigher levels of consumption. At the completion of this thesis, the impact of advertising at starcomms. Perspectives on consumerism and consumer protection act. To him consumer sovereignty sounds fairly fallacious and folly.
The biggest problem with consumerism is the fact that people do not realize that there is a problem. Out of the few that are aware, an even smaller number have an idea of how to enforce such rights. Contemporary perspective using nigeria and kenya as case studies. This study focuses on the issues and challenges relating to consumerism and consumer protection in nigeria, with particular attention to the consumer protection council cpc act 2004. This imbalance of power, as noted by several scholars in the. If we focus on western countries where the culture.
However, this study identfied those factors that are responsible for the slow growth and activity of consumerism in nigeria and proffered solution. Marketing as a profession and an academic discipline has undergone a rebirth which has made its principles more embracing and positive in its everyday application in improving product innovation. An inaugural lecture delivered at the university of nigeria, nsukka. Nigeria consumer goods and retail service offers analysis, data and forecasts from the eiu to support industry executives decisionmaking.